How the Pink Ribbon Campaign Was Conceived
The Pink Ribbon is Born Realising that the women of the world needed a voice, Mrs.Estee Lauder initiated The Estée Lauder Companies' annual Breast Cancer Awareness Campaign. In 1992, Evelyn H. Lauder, together with Alexandra Penney, then editor of Self magazine, created the pinkribbon as the worldwide symbol of breast health.
The Company began publicising the symbol by distributing pink ribbons at The Estée Lauder Companies cosmetic counters around the world.
In 1993 and 1995 she brought the campaign to the UK and Ireland. During the last 15 years, the Company has distributed over 65 million pink ribbons and more than 65 million pieces of informational literature.
During the month of October (Breast Cancer Awareness Month), the Company hosts bake sales, pink-t-shirt days as well as other special employee-driven fundraising events, to raise funds for The Breast Cancer Research Foundation (BCRF). Several of the Company's brands offer pink beauty products for sale in support of their contributions to BCRF. Funds raised in the UK for the BCRF go to their research programme at the Royal Marsden Institute of Cancer Research. Funds raised in the Republic of Ireland go to the Cancer Clinical Research Trust.
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About "In The Pink" Breast Cancer Care
Breast Cancer Care is the UK's leading provider of information, practical assistance and emotional support for anyone affected by breast cancer.
Every year they give direct support to over 22,000 people with breast cancer or breast health concerns through their helpline, peer support and other direct services.
In addition, they respond to two million requests for support and information about breast cancer or breast health concerns through their publications, website and outreach work.
All their services are free.
They are committed to campaigning for better treatment and support for people with breast cancer and their families.
for more information - please visit their web site
Acknowledgements & Thanks
TES Taverns Ltd, The Star & Garter - Bromley, The Lounge Group, Girls Aloud, Melissa Totten, Jet Black, X-press, Q-Boy,
Terry Blamey Management, Polari TV, The Freemasons, Paul Bloomfield, Ryan Giggs, Olivia Newton-John,
Beford & Pearce Management Pty Ltd, Boyz Magazine, Topping & Butch, The Churchill Theatre (Bromley), |